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When you're producing content and that content uses audio to relay your message, the quality of your audio is very likely just as important as the content itself. You're probably saying to yourself, "No way, my content is way more valuable!". Well, that might be true, but if your audio suffers from poor quality, people may not be able to get past that even if you have the best content available. I, myself am typically pretty forgiving of flaws in production quality (for free materials), but I've even found that I've dropped certain podcasts or skipped to another YouTube video simply because I got tired of TRYING to hear the message. Audio quality is absolutely critical when producing content for your consumers, and inside this article I describe and illustrate in a video the differences in the various types of microphones available and when best to use each type.